Three things that changed how we think this month.
We read a lot, and most of it slides right off. A good chunk of what passes for thought leadership about building for the web is someone restating last year’s consensus with a fresh chart slapped on top. So when something actually moves a setting in our heads, we pay attention. Three things did that this month.
We share these because the work gets better when you can see where the ideas came from. Most agencies hand you the polished case study and bury the reasoning that got them there. We’d rather show the reasoning. If you’re going to hand a website to your CEO and feel good doing it, you should know how the people who built it actually think, not just what they shipped.
So here’s what changed how we think this month.
A piece on the real cost of platform lock-in, and how it quietly shapes what teams are willing to build.
A study on how clients actually make web decisions, which had less to do with features than we assumed.
An argument we disagreed with but couldn’t stop thinking about, about where AI does and doesn’t belong in the build.
None of these are settled, and that’s the whole point. The day we stop reading things that argue with what we already believe is the day the work goes stale. And stale is the one thing a website can’t be.
If any of this is useful, or you’ve got something that changed how you think this month, send it our way. We read everything that lands.