The Google Ads waste checklist
Google will spend every dollar you give it. Whether those dollars buy customers or noise is decided by a handful of settings most accounts never look at. This checklist walks an owner through them in a few minutes, no login help needed. Where the money actually goes: search terms, junk queries, broad-match drift Is anything […]
Owners
The fifteen-minute website self-checkup
No tools, no login — fifteen minutes, your phone, and one list. Anything you cannot check off is worth a closer look.
Ten things that quietly break a website
Most websites do not die on launch day. They drift — and every failure on this list is one a business owner usually hears about from a customer first.
The redesign readiness scorecard
A full redesign is expensive and disruptive, and sometimes the honest answer is not yet.
Owners
The local-presence checklist
A business can rank well in search and still be invisible the moment a customer looks at the map.
Owners
The compliance quick-check
A privacy fine and an accessibility lawsuit both sit under most business websites, and both are provable from the outside.
Owners
The SEO ground-truth worksheet
Most SEO advice is noise; this worksheet checks whether a site is actually winning.
Owners
The pre-launch checklist
The worst time to find a broken form or missing analytics is the week after launch, when the traffic is real.
Owners
The wordmark construction diagram
How the Daylit wordmark is built: the sun in the gap, the clear space, the minimum size, and the lines not to cross.
Developers
The studio’s faces
The three typefaces that do all the work on the Daylit site, shown at display size.
Developers
The sun in the line
The Daylit sun, sitting exactly on the horizon line, as a desktop and phone wallpaper.
Owners
The site brief
Most website projects go sideways in the first two weeks because nobody wrote down what the site is actually for.
Owners
The maintenance checklist
A site is not finished at launch; this checklist keeps it alive after.
Owners
Made in daylight — print-your-own card
A small thing, made well: a print-your-own Daylit card, two faces, ready to trim.
Owners
The Daylit palette
The full Daylit color system on one page: eight named values, with the hex and the job each one does.
Developers
Day / night
The same horizon, two ways: warm cream day and deep-green night, for desktop and phone.
Owners
Yours to keep
Guides and templates we actually use — grab what you need and go.