Checklist

Google will spend every dollar you give it. Whether those dollars buy customers or noise is decided by a handful of settings most accounts never look at. This checklist walks an owner through them in a few minutes, no login help needed. Where the money actually goes: search terms, junk queries, broad-match drift Is anything […]

No tools, no login — fifteen minutes, your phone, and one list. Anything you cannot check off is worth a closer look.