Google will spend every dollar you give it. Whether those dollars buy customers or noise is decided by a handful of settings most accounts never look at. This checklist walks an owner through them in a few minutes, no login help needed. Where the money actually goes: search terms, junk queries, broad-match drift Is anything […]
A full redesign is expensive and disruptive, and sometimes the honest answer is not yet.
A business can rank well in search and still be invisible the moment a customer looks at the map.
A privacy fine and an accessibility lawsuit both sit under most business websites, and both are provable from the outside.
Most SEO advice is noise; this worksheet checks whether a site is actually winning.
The worst time to find a broken form or missing analytics is the week after launch, when the traffic is real.
The Daylit sun, sitting exactly on the horizon line, as a desktop and phone wallpaper.
Most website projects go sideways in the first two weeks because nobody wrote down what the site is actually for.
A site is not finished at launch; this checklist keeps it alive after.
A small thing, made well: a print-your-own Daylit card, two faces, ready to trim.