Write up
Things we’ve noticed

Maintenance · 4 min read
What 21 years of building taught us about what breaks
The site we hand over on launch day is the healthiest it will ever be.

Maintenance · 3 min read
A site is never finished
A website is never done, no matter how complete it looked on launch day.

Maintenance · 4 min read
Plugin debt is technical debt with a marketing face
Most of the dying WordPress sites we get called in to rescue aren't dying from anything dramatic.

Maintenance · 3 min read
The maintenance conversation clients avoid, and why it costs them
The day a website goes live is the day it starts to rot.

Maintenance · 4 min read
Longevity as a design principle
The average website lasts about two years and four months before someone tears it down and starts over.
From the studio
What we believe about the web — and why we build the way we do.