SEO · 3 min read
Why your site isn’t in the AI answer (and it’s not what you think)
A bigger site loses to a smaller one in the AI answer every day, and the reason is rarely the one people guess.
SEO · 3 min read
The two numbers nobody talks about in SEO
Every SEO price you're quoted is half a number.
SEO · 3 min read
The rules moved, and most sites are still built for the old ones
A standing checklist for how a page should be built to get found, tested against what search is doing right now, not what was true last year.
SEO · 3 min read
Schema markup is not optional anymore
Google quietly stopped showing most of the visible rewards for structured data, and a lot of smart marketing people read that as the end of the story.
SEO · 3 min read
There is no secret in SEO, and that’s the whole problem
There is no secret in SEO, only the work most sites are unwilling to keep doing.
From the studio
What we believe about the web — and why we build the way we do.