Write up
Things we’ve noticed

Development · 5 min read
The Theme Is the Building, Not the Wallpaper
A page-builder gives you a site anyone can drag together and no one can maintain — and institutions with a twenty-year horizon are buying something else entirely.

Development · 5 min read
Your Redesign Is a Migration Wearing a New Coat
Institutions think they're buying a look; they're actually moving thousands of pages, PDFs, and years of inbound URLs — and the project succeeds or fails on the content nobody put in the mockup.

Development · 5 min read
WordPress Ships a Blog, Not a CMS
Vanilla WordPress is a blog engine; it becomes a real CMS only when you build a content model on it — the post types, fields, and relationships that give an institution its actual shape.

Development · 5 min read
Your CMS Is a Staffing Decision
Choosing a CMS isn't a feature comparison — it's a bet on who edits the site in year three, after the launch team has moved on, and whether they can do it without calling a developer.

Development · 5 min read
Your Site Will Fail Its Security Review
Institutional security audits come every year — and a site bolted together on the cheap was never built to survive one.
From the studio
What we believe about the web — and why we build the way we do.