Development · 5 min read
Hire the Firm That Answers in Year Five
The portfolio shows who they were at launch. The real question is who picks up the phone the year after, when the launch is old news and the site still has to work.
Development · 5 min read
The Theme Is the Building, Not the Wallpaper
A page-builder gives you a site anyone can drag together and no one can maintain — and institutions with a twenty-year horizon are buying something else entirely.
Development · 5 min read
Your Redesign Is a Migration Wearing a New Coat
Institutions think they're buying a look; they're actually moving thousands of pages, PDFs, and years of inbound URLs — and the project succeeds or fails on the content nobody put in the mockup.
Development · 5 min read
WordPress Ships a Blog, Not a CMS
Vanilla WordPress is a blog engine; it becomes a real CMS only when you build a content model on it — the post types, fields, and relationships that give an institution its actual shape.
Development · 5 min read
Your CMS Is a Staffing Decision
Choosing a CMS isn't a feature comparison — it's a bet on who edits the site in year three, after the launch team has moved on, and whether they can do it without calling a developer.
From the studio
What we believe about the web — and why we build the way we do.