Write up
Things we’ve noticed

Development · 4 min read
Staging isn’t a luxury
A staging environment is the difference between fixing a bug nobody saw and apologizing for one customers found first.

Development · 3 min read
Sell, define, govern: the three documents
Every project runs on three documents: one that sells the work, one that defines it, and one that governs it after launch.

Development · 4 min read
The migration checklist nobody publishes
Most WordPress migrations don't fail dramatically; they fail quietly, in the parts nobody checks.

Development · 3 min read
Full-site editing in WordPress 6.x: what changed, what didn’t
A client asked whether their site should use full-site editing or the old way, as if those were two products on a shelf.

Development · 4 min read
Why we build on ACF and not Gutenberg blocks for everything
Gutenberg is the future of WordPress, but that doesn't make it the right tool for every field on every page.
From the studio
What we believe about the web — and why we build the way we do.