Maintenance · 3 min read
A site is never finished
A website is never done, no matter how complete it looked on launch day.
Maintenance · 4 min read
Plugin debt is technical debt with a marketing face
Most of the dying WordPress sites we get called in to rescue aren't dying from anything dramatic.
Maintenance · 3 min read
The maintenance conversation clients avoid, and why it costs them
The day a website goes live is the day it starts to rot.
Maintenance · 4 min read
Longevity as a design principle
The average website lasts about two years and four months before someone tears it down and starts over.
Maintenance · 3 min read
The five-year site: what makes one last
The thing that decides whether a site is still earning in year five is a decision made on day one, before a single pixel gets designed: did you keep your content separate from the way it looks.
From the studio
What we believe about the web — and why we build the way we do.