Write up
Things we’ve noticed

Maintenance · 4 min read
Plugin debt is technical debt with a marketing face
Most of the dying WordPress sites we get called in to rescue aren't dying from anything dramatic.

Maintenance · 3 min read
The maintenance conversation clients avoid, and why it costs them
The day a website goes live is the day it starts to rot.

Maintenance · 4 min read
Longevity as a design principle
The average website lasts about two years and four months before someone tears it down and starts over.

Maintenance · 3 min read
The five-year site: what makes one last
The thing that decides whether a site is still earning in year five is a decision made on day one, before a single pixel gets designed: did you keep your content separate from the way it looks.

Development · 3 min read
WordPress isn’t legacy, but most WordPress setups are
Every couple of years someone declares WordPress dead, and every time the setups, not the platform, are the real problem.
From the studio
What we believe about the web — and why we build the way we do.