SEO · 4 min read
What maintaining a national broadcaster taught us about durable URLs
The most expensive SEO decision most sites ever make is the one nobody thinks of as an SEO decision.
SEO · 3 min read
The death of the keyword and the birth of the claim
The keyword they spent a decade ranking for is no longer the thing Google buys.
SEO · 3 min read
What content decay actually looks like
A page is at its best the day it launches, and it only loses ground from there.
SEO · 4 min read
The AI answer is the new page one
The AI answer is a slot, and most sites are not built to compete for it.
Maintenance · 4 min read
What 21 years of building taught us about what breaks
The site we hand over on launch day is the healthiest it will ever be.
From the studio
What we believe about the web — and why we build the way we do.