SEO · 3 min read
The two numbers nobody talks about in SEO
Every SEO price you're quoted is half a number.
SEO · 3 min read
The rules moved, and most sites are still built for the old ones
A standing checklist for how a page should be built to get found, tested against what search is doing right now, not what was true last year.
SEO · 3 min read
Schema markup is not optional anymore
Google quietly stopped showing most of the visible rewards for structured data, and a lot of smart marketing people read that as the end of the story.
SEO · 3 min read
There is no secret in SEO, and that’s the whole problem
There is no secret in SEO, only the work most sites are unwilling to keep doing.
SEO · 4 min read
Earn the link before you need it
The first thing we tell a client who wants better rankings is that we're not going to chase links.
From the studio
What we believe about the web — and why we build the way we do.