SEO · 3 min read
The death of the keyword and the birth of the claim
The keyword they spent a decade ranking for is no longer the thing Google buys.
SEO · 3 min read
What content decay actually looks like
A page is at its best the day it launches, and it only loses ground from there.
SEO · 4 min read
The AI answer is the new page one
The AI answer is a slot, and most sites are not built to compete for it.
Maintenance · 4 min read
What 21 years of building taught us about what breaks
The site we hand over on launch day is the healthiest it will ever be.
Maintenance · 3 min read
A site is never finished
A website is never done, no matter how complete it looked on launch day.
From the studio
What we believe about the web — and why we build the way we do.